Radio+adverts

Can you work out what it is that makes them so effective?

 * [[file:Yaris Advert.mp3]]
 * [[file:Weetabix Advert.mp3]]
 * [[file:VW Polo Advert.mp3]]
 * [[file:Virgin Trains Advert.mp3]]
 * [[file:Travelocity Advert.mp3]]
 * [[file:Toyota Advert.mp3]]
 * [[file:Topic Advert.mp3]]
 * [[file:Supernoodles Advert.mp3]]
 * [[file:Sexwise Advert.mp3]]
 * [[file:Seatbelts Advert.mp3]]
 * [[file:Royal Navy Advert.mp3]]
 * [[file:Police Advert.mp3]]
 * [[file:Phone Driving Advert.mp3]]
 * [[file:Ovaltine Light Advert.mp3]]
 * [[file:Ocado Advert.mp3]]
 * [[file:Ocado Advert 2.mp3]]
 * [[file:Nat West Advert.mp3]]
 * [[file:Monster.co.uk Advert.mp3]]
 * [[file:Milk Advert.mp3]]
 * [[file:Marmite Advert.mp3]]
 * [[file:Marie Curie Advert.mp3]]
 * [[file:Magnum Advert.mp3]]
 * [[file:Life of Brian Advert.mp3]]
 * [[file:Kit Kat Advert - Tongatwister.mp3]]
 * [[file:Kit Kat Advert - Gardening.mp3]]
 * [[file:Jammy Dodger McFlurry Advert.mp3]]
 * [[file:Jaffa Cakes Advert.mp3]]
 * [[file:Imperial War Museum Advert.mp3]]
 * [[file:Ikea Advert.mp3]]
 * [[file:Ikea Advert 2.mp3]]
 * [[file:Heineken Advert.mp3]]
 * [[file:Hamlet Advert - Horse Race.mp3]]
 * [[file:Hamlet Advert - Bummer.mp3]]
 * [[file:Ginsters Advert.mp3]]
 * [[file:Fosters Advert.mp3]]
 * [[file:Fosters Advert.mp3]]
 * [[file:Drugs Myths Advert.mp3]]
 * [[file:First Aid Course Advert.mp3]]
 * [[file:Dr Pepper Advert.mp3]]
 * [[file:Dime Bar Advert.mp3]]
 * [[file:Diet Tango Advert.mp3]]
 * [[file:Cup-a-Soup Advert.mp3]]
 * [[file:Commission for Racial Equality Advert - Job Application.mp3]]
 * [[file:Commission for Racial Equality Advert - Colours.mp3]]
 * [[file:Cancer Research Advert.mp3]]
 * [[file:Burger King Advert.mp3]]
 * [[file:BT Advert.mp3]]
 * [[file:British Airways Advert.mp3]]
 * [[file:Branston Advert.mp3]]
 * [[file:Blockbuster Advert.mp3]]
 * [[file:Apple Tango Advert.mp3]]
 * [[file:Anti-Smoking Advert.mp3]]

Were you able to identify the AIDA process and the key concepts in each advert?
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